LinkedIn has evolved from a simple job-hunting platform into a powerful tool for personal branding, business growth, and thought leadership. With over 1 billion users globally as of 2024 (source), standing out on LinkedIn requires more than a polished resume — it demands strategy, clarity, and consistency.
Here are the top 5 proven ways to build a LinkedIn profile that attracts the right people and opens the right doors.
1. Use a Professional Profile Picture and Background Banner
According to LinkedIn’s own data, profiles with a professional headshot receive 21 times more profile views and 36 times more messages than those without one (source).
Tips:
• Use a clear, high-resolution photo with good lighting.
• Dress appropriately for your industry.
• Ensure your face occupies at least 60% of the frame.
The background banner is another opportunity to communicate visually. Use it to reinforce your niche, industry, or personal brand — such as by displaying your core skills or a relevant image.
2. Write a Keyword-Optimized Headline
The default headline (e.g., “Marketing Manager at ABC Ltd.”) misses a major opportunity. The headline is searchable and appears in comments, messages, and connection requests.
Instead, write a value-driven headline that includes industry-relevant keywords. For example:
“Digital Marketing Specialist | Helping D2C Brands Scale with Performance Campaigns”
This improves visibility in LinkedIn’s search algorithm and signals your expertise to profile visitors.
For keyword research, use tools like Ubersuggest or AnswerThePublic to identify high-performing terms in your field.
3. Craft a Compelling “About” Section
The “About” section is where you summarize who you are, what you do, and why someone should care. It’s one of the most read sections of a profile, especially for decision-makers.
A good structure:
• Open with a strong hook or narrative
• List your core skills and industries served
• Highlight key achievements (with metrics if possible)
• Add a clear call to action (e.g., open to collaborations, hiring, or new roles)
This section should be written in first person and include keywords naturally. Avoid jargon and overly technical language unless relevant to your field.
According to a LinkedIn report on top-performing profiles, avoid terms like “expert,” “strategic,” and “innovative” unless you back them with data or results.
4. Show Your Work: Experience, Featured Section, and Media
The Featured section allows you to pin links to your portfolio, blogs, press mentions, or major projects. This acts like a dynamic, visual résumé.
In the Experience section:
• Focus on results, not just responsibilities.
• Use bullet points to keep it skimmable.
• Include quantifiable impact (e.g., “Increased email open rates by 42% in Q3”).
Profiles with media content (links, PDFs, videos) are far more engaging and provide social proof of your work.
For example, if you’ve written an article on Forbes or been part of a campaign, link it directly from your profile. Not sure how? LinkedIn’s own help guide can walk you through adding media.
5. Engage Consistently and Authentically
LinkedIn favors users who engage actively. This includes:
• Posting updates or insights weekly
• Sharing content from your industry
• Commenting on relevant discussions
• Sending personalized connection requests
Data from HubSpot shows that B2B marketers who post weekly generate 2x more leads on LinkedIn than those who post less frequently (source).
A consistent content strategy helps you build authority in your niche. Focus on providing value through how-to content, case studies, or industry commentary.
Additionally, building your network strategically is key. Quality > quantity. Connect with professionals in your industry and always personalize your invitation messages.
A well-built LinkedIn profile is one of the most powerful assets for professionals today — whether you’re job hunting, building a business, or growing a personal brand. By following the five steps above, you position yourself as credible, searchable, and valuable in a crowded digital marketplace.
Keep in mind: LinkedIn profiles are not “set it and forget it” assets. Update them regularly, refine your messaging, and always stay relevant.